Women have the desire to have their hair looking gorgeous each and every day and that is why female consumers spend billions of dollars each year buying hairstyling products. Women spend all this money on products to straighten, curl, highlight, color, smooth the frizzes, add body, moisturize and of course may them look their best on a daily basis. However, then comes those special occasions such as the holidays, proms, weddings and even a special Valentine's Day dinner when they desire to look even more glamorous and stunning. A special occasion can be any time that you desire to look your utmost best and have a new dress and hairstyle to match.
The tendency to stick with particular celebrity hairstyles is prevalent with celebrities as well as with other men. Because of this, men also tend to keep a specific barber for most of their lives, where women tend to bounce from hairdresser to hairdresser as the mood for something new strikes them.