Even if men don't advertise which celebrity hairstyle they are copying or that they use styling products, they are copying and they do use the products, just like women. Men tend to use products such as mouse and gel, although newer hair products such as putty are beginning to make their way into more and more men's hair styling regimen.
If your hair is dry and you have not conditioned it then you are running the risk for splitting the ends. So to begin with, make sure that you shampoo well and use a conditioner unless of course your hair is oily. Towel dry it as there is no need to blow_dry your hair for the ponytail look. You might want to add a little bit of gel to give it a nice shiny look and to help keep those flyaway hairs under control.