Women have the desire to have their hair looking gorgeous each and every day and that is why female consumers spend billions of dollars each year buying hairstyling products. Women spend all this money on products to straighten, curl, highlight, color, smooth the frizzes, add body, moisturize and of course may them look their best on a daily basis. However, then comes those special occasions such as the holidays, proms, weddings and even a special Valentine's Day dinner when they desire to look even more glamorous and stunning. A special occasion can be any time that you desire to look your utmost best and have a new dress and hairstyle to match.
Even if men don't advertise which celebrity hairstyle they are copying or that they use styling products, they are copying and they do use the products, just like women. Men tend to use products such as mouse and gel, although newer hair products such as putty are beginning to make their way into more and more men's hair styling regimen.