If your hair is dry and you have not conditioned it then you are running the risk for splitting the ends. So to begin with, make sure that you shampoo well and use a conditioner unless of course your hair is oily. Towel dry it as there is no need to blow_dry your hair for the ponytail look. You might want to add a little bit of gel to give it a nice shiny look and to help keep those flyaway hairs under control.
Men are also more into styling products than they would like to let on. They aren't afraid to use them, but don't like to advertise that fact to their friends. They know that to achieve perfect celebrity hairstyles, takes time and money and they are OK with that.