Even if men don't advertise which celebrity hairstyle they are copying or that they use styling products, they are copying and they do use the products, just like women. Men tend to use products such as mouse and gel, although newer hair products such as putty are beginning to make their way into more and more men's hair styling regimen.
You can do other variations with your ponytail look as well. Perhaps if you do not want it at the back you can have your ponytail to the side. This way what you need to do is turn your head to the side to gather all your hair at this time.